For digital content to be engaging, it must be relevant, applicable to the job, interesting, and interactive. The learning experience must be simple, intuitive, convenient, and accessible. This is the primary reason the trend in learning technology platforms is moving away from learning management systems (LMS) and towards learning experience platforms (LXP). The use of artificial intelligence in learning and development will continue to evolve the learner experience into the future because of this reason. 

Here are some tips on creating engaging content:

• Credible Subject Matter Experts – amateurs teach amateurs to be amateurs. Successful financial professionals want to learn from experts and practitioners who have walked in their shoes and achieved at a high level. Incorporating proven subject matter experts will add credibility to your content library and increase engagement immediately. 
• Incorporate Content Beyond Product and Process – Naturally you will need to develop proprietary content within your learning management system for product and process training. But if you want to create truly engaging content, you will want to either develop or leverage popular content on field-friendly topics such as sales skills, marketing, practice management, and motivation. These topics are by far the most popular content in most companies’ LMS. 
• Short and Sweet but Relevant – today’s modern learner doesn’t have time for long-form videos or training content. They want micro-learning content that provides quick nuggets such as best practices, language, or ideas they can apply immediately to their business. And it needs to be relevant to them which is any content that is going to improve their knowledge/skills and increase productivity.