Increasing Adoption in Your Learning Management System
Organizations spend hundreds of thousands if not millions of dollars purchasing or building their learning management system. This is to provide their home office and field with a central location to consume learning and development.
However, most organizations are facing lackluster adoption in their LMS and struggle with getting key stakeholders to consume content. The following pattern of adoption is rampant throughout the LMS world: 1/3 will be all over it; 1/3 will sort of use it, and 1/3 will never use it!
To drive adoption and increase the success of your LMS, it’s become critical to engage with strategic partners who not only have developed compelling content but also have developed functionality proven to drive adoption. Here are a few benefits of taking this approach:
Credibility Through Field Friendly Content
There’s a certain amount of content the home office should develop internally such as content pertaining to proprietary products and processes. However, when home offices attempt to develop content such as sales skills that really need more of a field perspective, that content typically falls flat. This content typically lacks field perspective and is not perceived as credible by the field. Therefore, it’s prudent for home offices to strategically partner with content providers that have developed content considered by the field, for the field.
Functionality Designed to Drive Adoption
The Hoopis Performance Network has solicited feedback from our 50,000+ subscribers over the years to learn how they want to consume content. These are field managers and advisors telling us directly what would drive adoption. Therefore, we’ve developed functionality in our learning platforms based on this feedback.
For example, managers want the ability to prescribe content to advisors and easily verify consumption of that content. Advisors want access to a dashboard customized to their learning experience where they can save specific content much like an iTunes playlist. Strategically partnering with content providers who offer nimble platform functionality greatly increases the value of an existing LMS through increased adoption.
Allows You to Focus on Execution
A typical industry scenario is the following. Training departments spend valuable time and money developing all the content for their LMS in time to deliver to the field. Once completed, the content is added to the LMS and the training department is on to the next deliverable leaving no time to focus on execution and adoption! The smarter approach is to focus on developing content for proprietary products and processes while leveraging other content from strategic partners so the training department can focus on execution and adoption strategies.
Nimbleness Allows Contemporary Content
In today’s fast-paced and ever-changing world, content needs updating on a regular basis. Since most training departments’ role is not solely on developing content, it becomes a huge challenge to continuously develop content that is contemporary. Content development is the sole focus of third-party content providers. Therefore, strategically partnering with content providers will ensure you are bringing the most up-to-date content to your key stakeholders.
Joey is President of the Hoopis Performance Network in Chicago. He has over twenty years of experience in the financial services industry as a producer, manager, entrepreneur, and international speaker. His organization, the Hoopis Performance Network, was recognized for the 3rd year in a row by Inc. 5000 as one of the fastest-growing privately-held businesses in the U.S.